The Credit Suisse Group purpose is at the core of everything we do. It underpins the value we create and has powered our progress for more than 160 years. It captures the essence of 'why' we exist as an organisation. It motivates us when we come to work every day and serves as our North Star when we make decisions. Ultimately, it serves to define who we are and what we should be doing for our employees, clients and stakeholders.

Our strategy builds on Credit Suisse's core strengths: our position as a leading wealth manager with strong global investment banking capabilities and our strong presence in our home market of Switzerland. We seek to follow a balanced approach to wealth management, aiming to capitalise on both the large pool of wealth within mature markets as well as the significant growth in wealth in Asia Pacific and other emerging markets.

We serve our clients through three regionally focused divisions: Swiss Universal Bank, International Wealth Management and Asia Pacific. These regional businesses are supported by an integrated global Investment Bank. Our Asset Management business is managed as a separate division, emphasising the strategic importance of the asset management business for the bank and its clients.